Our Brand
Media Guide and Brand Assets
Mission & Vision
To create a world where cancer can’t hide from innovative artificial intelligence solutions that empower providers and professionals to accurately, reliably and quickly detect cancer and improve outcomes – optimizing every patient’s opportunity to live better, longer lives.
Explore Brand Assets
iCAD Logo
The iCAD logo represents the corporate identity. Consistency in visual and written application is important across all marketing materials, campaigns, and elements. iCAD is always written with a lowercase “i” and uppercase “CAD” as one word.
Logo files are available for download.
ProFound AI Logo
The ProFound logo represents the product platform and suite of solutions. Consistency in visual and written application is important across all marketing materials, campaigns, and elements. ProFound is always written with an uppercase “P” and “F”.
Logo files are available for download.
Typography
Primary typeface is Montserrat. Montserrat is a modern sans serif typeface designed by Julieta Ulanovsky in 2010. Inspired by the traditional signage and typography of the Montserrat neighborhood in Buenos Aires, it features geometric shapes, clean lines, and a contemporary aesthetic. The font has a versatile range of weights, making it suitable for both headings and body text.
Font files are available for download. User is responsible for any licencing fees.
Color Palettes
Our Primary colors are universally cohesive and allow the brand to be accessible yet impactful. The blue tones represent the organization as visionary and trustworthy.
Color Swatch files are available for download.
Product Images
iCAD solutions inspire genuine confidence by reassuring physicians and patients alike, highlighting inclusive, lifesaving technologies that emphasize humanity, hope, and determination in the fight against cancer.
Product image files are available for download.
Corporate Deck
iCAD, Inc. is a global leader on a mission to create a world where cancer can’t hide by providing clinically proven AI-powered solutions that accurately and reliably detect cancer earlier and improve patient outcomes.
Corporate Deck is available for download.
Brand Manifesto
Cancer wins when it hides.
And, when it comes to cancer, hide and seek is no game.
Remaining unseen and insidious, hidden cancer poses one of the greatest threats to life. When cancer wins, we all lose.
But what if cancer couldn’t hide? What if there was a way to expose where it may be hiding and when it’s going to make its move?
With iCAD’s solutions, cancer can’t hide. Backed by science, clinical evidence, and proven patient outcomes; our suite of solutions shine a spotlight on cancer, exposing its hiding place.
Together, with our AI-powered solutions, we’re paving the path to a better, healthier world.
A world where cancer can’t hide.
OUR VALUES
Our truths guide our passion.
We are patient-centric.
Just like the providers we support; patients are at the center of why we exist. We are human first, technical only when it matters. We don’t use jargon or talk over your head. Rather, we listen, we understand, we help.
We are accurate and precise.
We know that “good” simply isn’t good enough in the world of cancer. True innovation is continuously improving. At iCAD, we focus on developing solutions that provide a level of accuracy, efficiency and simplicity to patients and providers that increase confidence and improve lives. We focus on the specific needs of providers and patients to give them the confidence and reliability in the care journey.
We provide peace of mind and certainty.
Cancer rocks our world and creates an uncertain future. Providers and patients seek more assurance, reliability and confidence. That’s where we come in. Our technologies improve confidence, accuracy and reliability, bringing certainty in detecting cancer.
Putting the power of knowledge in the hands of providers and patients empowers them to find cancers earlier when more options for treatment exist and improved outcomes are possible.
We are a trusted partner.
We know that accurate, reliable results and transparency are the drivers of patient trust. We tackle the most complex breast screening challenges with leading AI solutions that are clinically proven to improve accuracy, efficiency and reliability for clinicians and personalize screening for patients.
And with a comprehensive suite of solutions ranging from cancer detection to density assessment and risk evaluation, more women can take charge of their breast health today and be ready for tomorrow.
Media and Brand Inquiries
To make any use of our marks in a way not covered by our guidelines, please contact us below and include description of intended use.